You’ve written a killer article that deserves to be read by the masses, but it looks like Google disagrees. Google make use of some SEO features like LSI KEYWORDS, SEO Checklist and some other features. So what is SEO, how does SEO works and how can I use SEO when writing articles or blog posts so that I get better rankings?
SEO stands for Search Engine Optimization and it is a set of practices that helps to improve your organic search rankings. The goal is to increase the visibility of your website pages, articles, blog posts in the results pages on popular search engines such as Google, Yahoo!, Bing, and AOL.
Rich SEO helps you rank higher because it improves how well those search engines understand what content should be displayed for specific keywords or phrases typed into their respective search bars.
How does SEO work?
In order to explain how SEO works, we need to first define a few of the most important ranking factors that search engines look at. These are:
LSI KEYWORDS- LSI KEYWORDS Means Latent Semantic Indexing. These are the targeted keywords or keyword phrases that have been determined to be relevant through previous research. They also help to prevent readers from getting confused and rather increase traffic to your content.
Backlinks – Backlinks come from other websites and they allow you to point your website’s domain name towards another site so that it links back to yours with an anchor text link. This is a very important ranking factor because it tells search engines which site should be ranked higher when both sites contain the same keywords.
SEO Checklist- The SEO Checklist is a sequenced approach which assists you in taking actions and helps you ensure a fast increase in Google rankings.
Content – This includes usage of LSI keywords or LSI keyword phrases and how relevant your content is to those specific terms. For example, if you are writing an article about “cell phones” but never mention that word cell phones then this could hurt your rankings for that term.
Keyword Usage density – The keyword density of a specific article is important when writing content because it tells search engines how often that word should be used in order to rank well for those terms. For example, if your post talks about “cell phone cases” and you only use the words once then this could affect your rankings. If you use those words frequently then you will rank better because it tells search engines that this is something you are good at writing about.
Trust – This factor looks for how trustworthy your website or domain name appears to be based on things like age, backlinks, and other ranking factors. The goal of trust signals is to try and ensure that visitors who click on your site in the search results are not going to be annoyed by ads, popups, or other things that could hurt their experience.
Penguin Algorithm – This is Google’s algorithm that looks at website spam and tries to penalize websites who use black hat SEO tactics such as keyword stuffing, buying links for traffic (not recommended), or using too many ads.
Google Panda Algorithm – This is Google’s algorithm that looks at the content on your site and tries to determine if it has any duplicate, low-quality, or thin content. They do this because they want their users to have a great experience when searching which means not having to sift through website after website of low-quality information.
When writing articles or blog posts, you want to make sure that you do not use any of these black hat SEO tactics because it could get your site penalized and result in a lower search engine ranking. Remember – Google’s goal is to provide the best possible results for their users which means giving them links from websites with high-quality, original content that is relevant to their search terms.
How can you optimize your articles using SEO?
There are several things you can do when writing blog posts and other types of articles in order to take advantage of the latest SEO trends and practices:
LSI Keyword research – You need to know which researching LSI keywords or LSI keyword phrases, people type into search engines so that you can optimize your articles for those terms.
Content – When writing blog posts, it is important to make sure there is enough content included in order to keep users interested. The best way to do this is by talking about a single topic throughout the entire article and using SEO Checklist, sub-headlines or bolded text in order to make different sections stand out. Linkzo can help you with the right content.
Structured Data – This helps search engines understand what your content is about so that they can display it properly in their search engine results pages (SERPs). You can Google to help give search engines more information about your content and target specific types of searches.
Anchor text – This is the actual name of a link that you are using on your website so users know where they will be heading when clicking it. It should always include keywords because this tells search engines what your article is about so they can determine whether or not it would be relevant to the person searching.
Social Media – Social media sites like Facebook, Pinterest, and Twitter are all great platforms that you should utilize when writing content because this allows others to engage with your website easily. This also helps spread the word of mouth for free which means more visitors coming to your site.
There are many different things that you can do in order to optimize the content on your website for SEO purposes, but one of the most important aspects is simply writing high-quality articles that people will want to share with their friends online. This means giving them lots of useful information and tips while also using keywords throughout and make sure that everything looks good from an SEO perspective so the content ranks better online for specific keywords which means more visitors coming through each day.